In 2002, Barcelona hosted 55 temporary exhibitions and
1.630 events, including shows and performances. For each exhibition, the city
produces approximately 300 banners. This means 19,800 square meters of non-recyclable
PVC polyester.
The project behind these exclusive designer bags is
to reuse, in an immediate and efficient way, the non-recyclable material that
cannot restart the cycle as raw material. This has an impact both in economic
and ecological terms.
This project has been developed in collaboration with Barcelona’s City Hall
and other cultural institutions that use polyester PVC and related materials for
the promotion of their projects. Once the events are over, the banners are used
to make designer bags.
This project won the 2003 Design Award
for Recycling: Recycled or Recyclable Product by Generalitat de Cataluña,
Departamento del Medio Ambiente, Junta de Residuos, Centro Catalan de Reciclaje,
Instituto Europeo de Diseño, ADI, Barcelona Centro de Diseño y la Fundación
Forum 2004 ambiental.